teammate: crossfit

Teammate is a social fitness app that matches people with partners who share their goals, interests, and schedules. For the campaign, I developed a visual system built around glowing “player rings” — a video-game–inspired cue that links each pair of teammates, signaling compatibility, synced energy, and the moment they connect. Across every sport, the rings serve as the anchor of the brand’s identity.

Shot in a CrossFit-style warehouse gym with high contrast and dynamic movement, this set captures explosive energy. The glowing rings frame the athletes mid-lift and mid-swing, emphasizing alignment and shared drive. I directed the shoot and executed all retouching and VFX compositing to maintain clarity through fast action.