teammate: kettlebell

Teammate is a social fitness app that matches people with partners who share their goals, interests, and schedules. For the campaign, I developed a visual system built around glowing “player rings” — a video-game–inspired cue that links each pair of teammates, signaling compatibility, synced energy, and the moment they connect. Across every sport, the rings serve as the anchor of the brand’s identity.

Shot in a scenic outdoor cliffside in San Diego with two strength-focused athletes, this set uses warm sunset light and bold shadows to frame the action. I directed the shoot and completed all VFX to create a clean, graphic look.