For Montreal-based label DXNYC’s SS14 campaign, I partnered with the creative team to craft a look that fused urban edge with minimalist cool. The shoot takes place in an industrial location flooded by hard, directional light to accent textures—clean concrete, structural lines, bold silhouettes. Styling leans into graphic black and white with sharp accessories, letting the garments themselves lead.

I handled full execution—from concept refinement to on-set direction to final retouching—ensuring the campaign’s visual voice matched the brand’s brief: confident, stripped-back, and distinctly streetwise.