teammate: BJJ

Teammate is a social fitness app that matches people with partners who share their goals, interests, and schedules. For the campaign, I developed a visual system built around glowing “player rings” — a video-game–inspired cue that links each pair of teammates, signaling compatibility, synced energy, and the moment they connect. Across every sport, the rings serve as the anchor of the brand’s identity.

Shot inside Guardian’s Bay Area location with two rolling partners, this session focuses on pressure, control, and technical connection. Sparse overhead lighting and mat texture helped anchor the glowing rings without overwhelming the space. I directed the shoot and handled the full VFX integration to create a clean, disciplined look.