DXNYC

Shot in New York during golden hour with local rapper August Rush, this DXNYC campaign embraces a raw, sun-bleached street aesthetic. We shot in a trashed parking lot; broken concrete, rusted fencing, scattered debris, using the environment as texture. The warm, low sun cut across the scene, shaping silhouettes and adding natural motion to the poses.

I directed the shoot and executed all retouching to deliver an editorial, lived-in look that bridges streetwear and music-culture energy.