RBY is an AI-powered patient-concierge platform built to guide people through the complexity of cancer care. I joined the founding team for an intensive early sprint to help shape the first version of the product — designing the MVP user flows, core UI, and the visual system that defined the app’s identity.

Alongside product design, I built the investor deck and crafted the landing page narrative, helping RBY clearly communicate its mission, product value, and differentiated approach. The work moved from strategy to execution, creating a cohesive early-stage experience that supported fundraising, onboarding, and the first wave of patient validation.