RBy

Rally Behind You simplifies access to essential support resources, and the brand needed to reflect that clarity and warmth. I was brought in to refine the identity and create a system that felt brighter, more approachable, and easier to navigate without losing trust or professionalism.

The brand refresh included a modernized logo, an updated color palette, and cleaner typography designed for readability across landing pages, decks, and the early UI of the app. The goal was to create a friendly, supportive visual language that matched RBY’s mission and made the product feel immediately accessible.