I joined Tumble as employee number one and Creative Director, responsible for building the brand and product ecosystem from the ground up. Working directly with the founders, I shaped every part of the company’s visual and strategic identity — from core branding and investor decks to ICP-specific landing pages, print materials, signage, and even guerrilla marketing activations.

On the product side, I designed multiple app experiences across Tumble’s platform. The first was the Smart Laundry app, built for residents to remotely operate shared washers and dryers, receive real-time push notifications, lock machines, and streamline building-level laundry usage. From there, I led the design of Tumble’s pickup-and-delivery system: a two-sided experience that allowed consumers to schedule wash-and-fold services, and empowered “Laundry Pros” with their own operational app to manage orders, coordinate with drivers, and communicate with customers.

Across branding, marketing, and product design, I helped shape Tumble into a connected, modern laundry service that merged hardware, software, and real-world operations into one cohesive experience.