Lowcountry Veterinary Neurology & Surgery (LVNS) was a brand-new specialty practice preparing to launch in South Carolina. Dr. Courtenay came to me at the very beginning of her journey — with a name, a mission, and a blank slate.

My role was to build the brand from the ground up.

I developed a complete visual identity system rooted in clarity, compassion, and medical expertise. This included the primary logo, color palette, typography, custom iconography, and supporting visual language. From there, I extended the brand into print materials, business cards, brochures, and in-clinic signage to create a cohesive in-person experience for clients.

To support the launch, I designed a conversion-focused landing page that introduced the new practice, communicated LVNS’s capabilities, and helped prospective clients understand what makes their neurological and surgical care unique.

This project blended medical professionalism with warmth and approachability borrowing from Courtenay’s personal taste and warm personality while visually capturing the trust and expertise families need when facing complex conditions with their pets.