LVNS was a new specialty practice launching with only a name, a mission, and a blank slate. I developed a complete visual identity rooted in clarity, compassion, and medical credibility — including the primary logo, color palette, typography, and custom iconography.

The design system extended into business cards, brochures, in-clinic signage, and a conversion-focused landing page, all crafted to create a calm, trustworthy experience for families navigating complex neurological and surgical care.

The final identity blends clinical professionalism with warmth and approachability, reflecting both the seriousness of the specialty and the personal care at the heart of the practice.