Octara

Octara is a growth agency built to support small businesses and DTC e-commerce brands with a full suite of eight core services. The new identity draws inspiration from the octopus—an adaptable, intelligent creature known for its flexibility and range. Each limb represents one of Octara’s eight capabilities, forming a visual system that communicates versatility, problem-solving, and multi-directional support.

The result is a brand that feels modern, dynamic, and scalable—designed to reflect Octara’s ability to handle many functions at once while staying unified, strategic, and efficient.