Fresh Catch is a four-sided marketplace connecting anglers, merchants, restaurants, and consumers. Each audience needed its own clear visual language while still feeling part of one unified brand.

I designed a flexible identity system built around clarity, trust, and coastal freshness. This included a modular logo, a clean and modern color palette, intuitive iconography, and layout rules that worked across packaging, menus, merchant tools, and consumer interfaces. The system balanced marketplace efficiency with the authenticity of local sourcing.

The result is a cohesive identity that scales across all four sides of the platform and keeps the entire Fresh Catch ecosystem visually aligned, modern, and unmistakably recognizable.