TeachMe.To is a two-sided marketplace connecting students with local coaches across sports and hobbies. Hired as a fractional growth team alongside Kris (PM) and Luke(Growth), we were brought on to design and execute a performance-driven campaign that combined hyper-targeted Meta ads with direct mail outreach.

I led the creative direction—developing ad slogans, designing still and motion variants for localized testing, and building the landing pages that tied the funnel together. Leveraging GenAI and curated stock footage kept production lean while enabling rapid iteration across audiences. The result was a data-informed, budget-efficient campaign that grew both sides of the marketplace: new students and active coaches.