Fresh Catch is an app born from the minds of two investors in North Carolina who saw a need in the angler market. A four sided marketplace that would connect local anglers to merchants, restaurants and consumers. Each of these users had different needs and priorities and 4 versions of the app had to be designed to serve their respective needs, and connect with each other. Anglers want to sell their catches, restaurants want to purchase the freshest catches, merchants needed to buy in bulk and the average customer needed access to freshly caught catches that they could pick up or have delivered.